Graphic design.
In every dimension.
Typography, campaign imagery and visual systems.
A perspective shaped by 3D and motion.
Independent fictional-brand concepts. Created with ChatGPT and AI-assisted design tools; separate from professional client work.
VELA
01 / TECHNOLOGY
MODO
02 / APPAREL
VEKTOR
03 / AUTOMOTIVE
AURA
04 / BEAUTY01 / TECHNOLOGY
Signal over noise.
VELA / audio brand
A fictional audio launch system built around one recognizable graphic language: amplitude, contrast and space.
- Brief
- Give a technology launch a distinct voice across campaign formats.
- Design direction
- Electric blue and lime, neutral typography and a repeating signal motif.
- Concept outputs
- Identity direction, social square, campaign banner and email header.
AI-assisted concept design, copy and vector production with ChatGPT.
02 / APPAREL
Your own pace.
MODO / essentials label
A fictional apparel campaign that makes typography the image, using scale and disciplined contrast to carry a single message.
- Brief
- Create a confident visual direction for an everyday essentials launch.
- Design direction
- Deep green, clean white and acid lime; bold type and a diagonal graphic rhythm.
- Concept outputs
- Identity direction, social campaign and horizontal launch banner.
AI-assisted concept design, copy and vector production with ChatGPT.
03 / AUTOMOTIVE
Electric in motion.
VEKTOR / electric vehicle concept
A campaign direction for a fictional electric coupe brand. Compressed framing and red light give a still composition a sense of movement.
- Brief
- Build an automotive launch image with a decisive, performance-oriented visual character.
- Design direction
- Graphite and signal red, oversized typography and a cinematic product close-up.
- Concept output
- AI-generated campaign poster and brand-image exploration.
AI-generated image, vehicle, typography and copy developed with ChatGPT. Concept-stage artwork; not a manufactured vehicle or client campaign.
04 / BEAUTY
Less, but better.
AURA / skincare concept
A fictional beauty launch expressed through cool color, translucent material and restrained typography.
- Brief
- Explore a beauty identity with a simple, distinctive product world.
- Design direction
- Cobalt, cool white and chrome; generous spacing and a luminous packaging scene.
- Concept output
- AI-generated product campaign poster and packaging-image exploration.
AI-generated image, packaging, typography and copy developed with ChatGPT. No commissioned client work or product-performance claims.
THE DESIGNER
A visual perspective,
built in three dimensions.
I am Saif Rabadi, a Los Angeles-based visual designer with freelance CGI and motion experience and a background in architectural visualization. I studied Digital Culture — Graphical Information Technology at Arizona State University.
My existing 3D work spans product modeling, materials, lighting, environments and camera animation. This graphic portfolio explores how that visual perspective can extend into typography, imagery and campaign systems.
The featured projects are new, AI-assisted explorations created at my request. They are not past client engagements or evidence of hands-on proficiency in every production tool.
FULL-TIME OPPORTUNITIES / LOS ANGELES + US REMOTE